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AGEasy, the consumer products brand under Antara Senior Care—India's most comprehensive and integrated senior-care ecosystem—today announced the launch of its specialised Gut Care Range, developed in partnership with Wellbeing Nutrition, a leader in clean-label, science-backed nutraceuticals.
Speaking about the launch, Ishaan Khanna, CEO, Antara Assisted Care Services, said, “Gut health is foundational for seniors. Scientific literature shows that it influences immunity, inflammation, metabolic parameters and even cognitive function. With AGEasy's understanding of senior needs and Wellbeing Nutrition's scientific rigor, we have created a range that addresses the unique requirements of the ageing gut. The AGEasy Gut Care Range provides sustained, reliable support for concerns like acidity, constipation, bloating and overall digestive balance. At AGEasy, our mission is to enable self-care that is effortless, effective and joyful for seniors.”
This collaboration marks Antara’s second project with Max Estates, following the highly successful Estate 360, Delhi-NCR’s first intergenerational community. Estate 360 saw an overwhelming response, with 292 senior residences sold out within just 11 months.
Estate 361, which has recently launched, will feature 360 senior living units and a state-of-the-art Integrated Wellness Centre. The wellness hub aims to combine modern healthcare with ancient Indian therapies, offering residents a holistic approach to well-being.
The Antara Integrated Wellness Centre will provide a range of services, including primary healthcare with in-house doctors, 24x7 nursing, paramedics, emergency services, ambulance support, and specialist consultations. The centre will also offer wellness therapies such as Ayurveda, homeopathy, naturopathy, acupressure, acupuncture, and UV therapy.
By integrating modern medicine with the time-tested benefits of traditional treatments, Antara plans to deliver proactive, preventive, and personalized care to seniors—ensuring their health and quality of life are continuously supported throughout their aging journey.
Rajit Mehta, MD & CEO, Antara Senior Care, said, “Ageing is a second coming of empowerment. It’s a phase where seniors rediscover their aspirations and themselves. It’s also a stage marked by increased need for physical, emotional and social wellbeing. With so many seniors navigating chronic conditions, mobility challenges and emotional vulnerability, wellbeing must be clinically guided, compassionate and woven into everyday life. Ageing actively calls for purpose designed communities.
This is where intergenerational living embedded with integrated wellness can play an impactful role. Senior living models, like the one at Estate 361, can help India’s ageing population stay active, engaged and confident for longer. At Antara, our mission is to build senior care ecosystems that bring all this together so seniors can age with dignity, ease and joy.”
Max Financial Services is primarily engaged in the business of growing and nurturing business investments and providing management advisory services to group companies in India.
The company’s consolidated net profit tanked 96.3% to Rs 4.16 crore on 26.8% declined in revenue from operations to Rs 9,791.59 crore in Q2 FY26 over Q2 FY25.
Shares of Max India rose 0.21% to Rs 193.35 on the BSE.
This 80-bed senior care home in Bengaluru's top IT hub and residential area strengthens the company's presence in Karnataka, where it now operates nearly 163 beds across Bannerghatta and Whitefield locations. Nationally, Antara now has 500 operational beds.
The setup provides assisted living facility to meet seniors’ short- to long-term needs and specialised transition care services through geriatric-trained teams and infrastructure designed to promote independence and check loneliness.
In India’s top IT hub, Bengaluru, multiple factors combine to fuel the demand for senior care solutions.
The city’s population is ageing faster than India — almost 11% of the city’s residents are now 60-plus, they enjoy high life expectancy but are often managing multiple chronic health conditions.
There’s also a change in family structures. With children living abroad, there is a rise in seniors ageing alone making adults seek specialised care solutions for their parents. The new Antara Care Home in Whitefield helps families meets these needs.
The expansion comes at a critical time as India's senior population is set to double from ~150 million now to over 350 million by 2050 creating new care demands.
Ishaan Khanna, CEO, Antara Assisted Care Services, said: 'The period after hospitalisation and even the need for consistent daily care can be emotionally and logistically challenging, especially while juggling the responsibilities of daily life.
There’s also a surge in the number of super seniors, aged 80+ years, whose need for support is higher and vastly different from the more active seniors in the 60-79 age bracket.
With Antara Care Homes’ expansion into Whitefield, we're not just adding beds, we're bringing medically supervised, dignified care to families who need trusted senior care solutions.'
Launched in 2013, Antara is the senior-care business of Max India, part of the Max Group. It is an integrated ecosystem for senior care, operating in two main lines of business – residences for seniors and assisted care services.
Max India operates in a diversified range of industries, primarily focusing on healthcare, insurance, and senior living.
PSU bank shares rebounded after three consecutive sessions of losses.
At 12:25 IST, the barometer index, the S&P BSE Sensex fell 43.97 points or 0.05% to 84,856.74. The Nifty 50 index added 6.15 points or 0.03% to 25,968.30.
In the broader market, the S&P BSE Mid-Cap index fell 0.01% and the S&P BSE Small-Cap index rose 0.04%.
The market breadth was positive. On the BSE, 1,967 shares rose and 1,944 shares fell. A total of 212 shares were unchanged.
MCX Gold futures for 5 December 2025 settlement jumped 1.17% to Rs 1,25,300.
Derivatives:
The NSE's India VIX, a gauge of the market's expectation of volatility over the near term, declined 4.13% to 12.69. The Nifty 25 November 2025 futures were trading at 25,959.20, at a discount of 9.1 points as compared with the spot at 25,968.30.
The Nifty option chain for the 25 November 2025 expiry showed a maximum call OI of 330.9 lakh contracts at the 26,000 strike price. Maximum put OI of 321.5 lakh contracts was seen at 25,900 strike price.
Buzzing Index:
The Nifty PSU Bank index rose 1.08% to 8,455.80. The index fell 2.46% in the past three consecutive trading sessions.
Bank of Maharashtra (up 1.58%), State Bank of India (up 1.38%), Indian Bank (up 1.32%), Central Bank of India (up 1.16%), Punjab & Sind Bank (up 0.85%), Indian Overseas Bank (up 0.81%), Bank of Baroda (up 0.8%), Canara Bank (up 0.77%), Union Bank of India (up 0.68%) and Punjab National Bank (up 0.63%) advanced.
Stocks in Spotlight:
ZEN Technologies rose 0.84%. The company announced that it has received an order worth approximately Rs 108 crore from the Ministry of Defence for the supply of simulators.
Max India advanced 2.25% after the company said that its wholly owned subsidiary Antara Assisted Care Services has launched a new facility in Whitefield, Bengaluru. This 80-bed senior care home in Bengaluru's top IT hub and residential area strengthens the company's presence in Karnataka, where it now operates nearly 163 beds across Bannerghatta and Whitefield locations. Nationally, Antara now has 500 operational beds.
Yatra Online declined 5.58% after the company’s chief executive officer (CEO), Dhruv Shringi resigned due to personal reasons, effective from 24 November 2025. Following his resignation from the CEO role, the company appointed Siddhartha Gupta as the new CEO, also effective 24 November 2025.