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RateGain Travel Technologies announced the launch of RG Varsity, a digital marketing certification program designed to help hotel professionals navigate a rapidly changing customer acquisition landscape and build skills that directly impact revenue performance.
The launch comes at a critical moment. Hotels are increasing digital marketing budgets, yet many teams still cannot clearly explain what is driving or undermining their results. Part of the challenge is structural: travelers are now discovering and evaluating options across a wider mix of platforms, from search and social media to AI powered interfaces such as conversational search and generative recommendations, making the path to purchase more fragmented and harder to influence. According to RateGain's State of Distribution 2025 report, nearly 70 percent of hotels say they struggle to understand why their return on ad spend underperforms.
Artificial intelligence and automation are making this harder to ignore. Campaigns today demand precision, timing, and relevance across channels not just visibility. Yet while marketing tools have grown more sophisticated, the ability of hotel teams to translate data into consistent, measurable performance has not kept pace. The result is a widening gap between the technology available, and the outcomes hotels are achieving.
RG Varsity is designed to close that gap. Built for hotel commercial and marketing teams, the program goes beyond theory to help professionals understand how to acquire the right customer, optimize ad spends, and connect marketing decisions directly to revenue outcomes.
RateGain Travel Technologies announced a strategic partnership with Hotelogix, a leading cloud-based Property Management System. The collaboration enables Hotelogix customers worldwide to access direct GDS connectivity through RateGain's UNO Platform, unlocking corporate travel demand without the complexity of managing separate integrations.
Powered by RateGain's UNO platform, Hotelogix strengthens its position as an end-to-end solution provider for distribution. Hotels using Hotelogix PMS gain seamless access to Amadeus, Sabre Corporation, and Travelport – the three major global distribution networks – directly within their existing PMS environment. This integration allows hotels to activate GDS distribution, reach over 600000+ travel agents and corporate travel programs, and manage connectivity alongside their day-to-day operations from a single, unified platform.
For many independent and mid-sized hotels, GDS access has historically meant layering on third-party providers, adding cost, complexity, and fragmentation to an already stretched technology stack. Powered by RateGain's UNO platform, Hotelogix removes this friction by enabling native GDS connectivity directly within the PMS.
The collaboration reflects a broader industry shift: PMS platforms are evolving from operational tools into complete distribution ecosystems. As this transformation accelerates, there is a growing preference for unified platforms like RateGain's UNO, which simplify GDS connectivity, reduce technology fragmentation, and enable hotels to compete on a global scale. As demand for high-yield bookings intensifies, having direct GDS presence is no longer a luxury – it is a competitive necessity for hotels of every size.
RateGain Travel Technologies announced the launch of Agentic ARI, an AI-driven intelligence capability embedded within its UNO CRS. With Agentic ARI, UNO becomes the industry's first channel manager built on intelligent ARI logic designed to protect revenue in the most time-sensitive booking windows. It delivers higher revenue, greater operational reliability, and faster market agility.
Agentic ARI redefines connectivity by transforming traditional ARI distribution into an intelligent, decision-led framework, marking a significant innovation in the connectivity landscape and setting a new benchmark for how hotels distribute rates and availability.
Now live within UNO Channel Manager, Agentic ARI prioritizes updates by days to check-in and booking window, using strict FIFO within each priority band. This keeps near-term rates and availability accurate across OTAs without data loss or sequencing breaks. For hotels, rate changes accelerate, competitive adjustments, inventory recovery after cancellations, and close-outs to prevent overselling. For demand partners, it delivers cleaner, prioritized updates with up to a 30–40% reduction in ARI traffic, fewer mismatches, and more reliable bookings.
RateGain Travel Technologies announced the deployment of Sojern's AI Concierge solution across Red Roof, a leading economy lodging brand in U.S.A. Sojern, RateGain's recently acquired AI powered marketing platform built for hospitality, will help Red Roof enhance guest engagement, streamline operations, and strengthen commercial performance across the portfolio.
Sojern's AI Concierge enhances every stage of the guest journey by automating routine interactions, from service requests and amenity questions to in-stay issue reporting, reducing front desk workload while ensuring guests receive fast, personalized responses at scale.
This rollout builds on a strategic relationship between Red Roof and Sojern that began in 2024 with the adoption of Reputation Manager, part of Sojern's Guest Experience Platform. Leveraged across more than 700 properties, Reputation Manager enables real-time guest feedback monitoring and response during and after the stay, giving Red Roof team members greater visibility into guest sentiment and the ability to resolve issues before they impact reviews. During Q4 2025, Red Roof recorded a 6.64% improvement in internal quality metrics and a 3.14% increase in social scores, demonstrating measurable gains in guest experience and brand perception.
RateGain Travel Technologies announced an exclusive reseller partnership with Aztech Digital, an adtech solution provider and trusted advisor to hotels across Greece and Cyprus. This partnership will expand the reach of UNO VIVA, the first CRS-integrated AI voice agent built for hotels.
As a part of this collaboration, Aztech Digital will serve as the exclusive distributor of UNO VIVA in Greece and Cyprus, leveraging its deep industry expertise with trusted network of global travel tech partners of more than 25+ years. Both markets operate in environments where service volumes fluctuate sharply, especially in peak season destinations. At the same time, travelers expect instant, accurate responses and seamless support across all touchpoints, yet most hospitality teams face limited operational bandwidth. With its proven track record in hospitality digital transformation, Aztech Digital is well positioned to help hotels modernize their voice reservation processes, improve conversion rates, and capture more inbound demand. This partnership accelerates UNO VIVA's footprint in Europe and strengthens RateGain's commitment to driving innovation in the hospitality sector.
UNO VIVA, built on RateGain's UNO platform, serves as a consistent, high-quality AI front-desk agent capable of handling reservations in 30+ languages, 24/7. It continuously learns and improves with every interaction, ensuring hotels never miss an opportunity to serve their guests. UNO VIVA is the industry's only Voice AI Agent that offers lightning-fast deployment through seamless integration with your CRS, PMS, and booking engines.
With UNO VIVA, hotels can:
Building on a decade-long collaboration, this elevation from Preferred Partner to Favored Connectivity Partner underscores RateGain's commitment to delivering scalable, AI-first distribution solutions that help hoteliers across Asia unlock new demand, streamline operations, and stay competitive in a fast-changing travel ecosystem.
As a Favored Connectivity Partner, RateGain will collaborate closely with Trip.com on priority initiatives, including the rollout of next-generation APIs to boost efficiency and conversion. The partnership also features incentive-backed development milestones, reinforcing a shared focus on innovation and measurable revenue growth for hotel partners.
RateGain's AI-powered connectivity platform enables hotels to manage distribution, accelerate product launches, and optimize rates and inventory with intelligent automation, helping properties achieve more revenue with less effort.
RateGain Travel Technologies announced the integration of its UNO Booking Engine with PayU, India's leading diversified fintech platform. The collaboration is a step forward in strengthening India's Swadeshi technology ecosystem - bringing together two homegrown innovators to deliver AI-powered booking and digital payment checkout experiences designed for Indian hotels and travelers.
RateGain's UNO Booking Engine helps hotels turn website traffic into confirmed bookings through AI-powered personalization, real-time parity assurance, 3-step checkout and smart upselling, making every booking more profitable.
With the addition of PayU, hotels can now offer guests a secure, seamless payment checkout experiences with multiple localized payment options, including UPI, wallets, cards, and Pay Later. The integration ensures end-to-end transaction security and reliability while reducing friction during checkout—helping hotels increase conversions and strengthen guest trust.
''Hotels today need more than just a booking-engine-led traveler experience - they need an ecosystem that builds guest trust and drives profitability,” said Ashish Sikka, Business Head, UNO Platforms, RateGain. “Our partnership with PayU strengthens that ecosystem by bringing together seamless checkout, secure payments, and a frictionless booking journey, helping hotels turn every direct interaction into a trusted, revenue-generating moment.”
RateGain Travel Technologies announced the launch of Rev-AI Clarity, an intelligent revenue assistant built specifically for car rental operators as part of the Rev-AI product suite.
Designed for revenue and commercial teams, Rev-AI Clarity cuts through fragmented dashboards by turning complex demand, pricing, and performance data into clear, conversational insight. Revenue leaders can ask direct questions about recommended price, tomorrow's demand, pacing by city, or month-to-month performance, and receive concise narratives that highlight key drivers, risks, and opportunities within seconds.
Built on the Rev-AI engine, Rev-AI Clarity synthesizes historical bookings, forecast models, and live market signals into natural language responses, that present context-rich insights and recommended next steps replacing manual number analysis with instant, decision-ready intelligence.
Key capabilities include: